5 Quick Tips for Marketing Your Business
Marketing your business is not as difficult as most entrepreneurs think. For a successful online marketing campaign both the small business owner and the online entrepreneur need to reach their potential customers. One of the most basic ways is to drive traffic to your website. The more visitors you have, the better your sales and proﬁts. Presumably you have a niche, developed your branding and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are ﬁve quick and easy tips to market your business, attract your ideal customer and get website trafﬁc fast!
Tip #1 Make sure you’re actually tagging your keywords.
Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.
There are a number of tag types including:
Title tags. Title tags are quite possibly the most important place to situate your keywords. Here’s what they look like – <title>Primary keyword phrase here. </title>
Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.
Header Tags. Header tags are next in order of importance to search engines. Theyíre ranked in order of importance and look like this – <h1>Primary and/or Secondary keywords here</h1>
The “1” designates this header as the most important header on the page.
Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.
* Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.
Tip #2 Add content to your site daily
A great tactic for marketing your business is to consistently provide new content. Content is essential for trafﬁc and a top search engine ranking. Content is what search engine spiders look for and index – without it there is nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide daily, optimized content and your trafﬁc will soar.
Tip #3 Procure valuable and relevant incoming links
The more that other relevant business link to your webpages the more valuable search engines perceive you to be, though not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
There are different types of links.
- A direct link looks like a basic website address, for example, www.yourwebsite.com
A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.
If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a deep link.
- You can encourage linking to your website by:
- Adding content to your site.
- Submitting to article directories.
- Publishing press releases.
- Blogging and participating in social networking forums, chatrooms and social networking sites.
Tip #4 Be Social!
Most business owners feel that social networking is a waste of their time, but now, more than ever before internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable trafﬁc generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and trafﬁc to your site . Create a proﬁle and then post comments, links to your site and ideas which generate conversation.
Get involved – many chat rooms and forums are industry speciﬁc. Find those which cater to your industry and begin participating. Speak to and connect with a highly targeted audience.
Tip #5 Advertise for more exposure and trafﬁc
Advertising, when handled strategically, can be used to promote your content and products or services. Pay Per Click advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of trafﬁc and sales.
For maximum results, create a trafﬁc and Search Engine Optimization strategy (SEO). Outline your plan and your goals and then take the necessary action.
Please also accept a complimentary copy of my QuickStart Guide to Business Planning